We understand that our customers want products that are not only safe for them and the environment, but also products that really work. The Sunrider difference ensures the highest standard of safety, quality, and effectiveness that you deserve—from the unique philosophy behind our products to our proprietary manufacturing process.
Owner Expertise
Our founders are top-notch scientists and trusted experts: Dr. Tei-Fu Chen is a world-renowned herbalist with a degree in pharmacy and Dr. Oi-Lin Chen is a medical doctor. Together with their sons Dr. Reuben Chen, also a medical doctor, and Eric Chen, an organic chemist, they oversee the research, development, and manufacturing of every Sunrider® product.
The Philosophy of Regeneration®
When your body runs in balance, a healthy mind and spirit follow. That’s why Sunrider® products holistically nourish (yin) and cleanse (yang) your body’s five systems with a precise combination of nutrients that promotes optimal health. We call this the Philosophy of Regeneration®.
A Variety of whole foods
Your body is designed to be nourished by a wide variety of whole foods, not chemicals. There is no perfect food or ingredient—and too much or too little of anyone can unbalance your body. Your optimal health requires a vital variety of foods and nutrients, and you can find them in Sunrider® products.
Made by Sunrider
Sunrider® products maximize your body’s absorption of concentrated nutrients from whole foods by preserving the integrity of their goodness with our proprietary extraction and concentration process. We oversee this technologically advanced process in our NSF-certified manufacturing facilities.
The Sunrider story is really our family’s story. It encompasses generations, ancient Eastern traditions, and modern Western innovation. And it begins with our founders, Drs. Tei-Fu and Oi-Lin Chen, whose passion for people led them to create proven herbal products that help others achieve optimal health and wellness, and a business that offers them the freedom to live happier, more balanced lives.
While our founders started Sunrider in Utah in 1982, their journey began decades earlier in Tei-Fu’s homeland, Taiwan. Growing up, Tei-Fu was an unhealthy child. His grandfather cared for him with timeless Chinese herbal remedies. The medicinal properties of these plants were so powerful that they ignited in Tei-Fu a lifelong passion for Chinese herbal philosophy. While studying herbal medicine and pharmacology in college, he met and married Oi-Lin, a gifted medical student from Hong Kong. The couple paired their natural curiosity, scientific expertise, and shared entrepreneurial spirit to start a business that would change lives through natural products like those that changed Tei-Fu’s life all those years ago.
This founding philosophy fuels the Sunrider family business today. Dr. Tei-Fu Chen is a world-renowned herbalist with a degree in pharmacy and his wife, Dr. Oi-Lin Chen, is a licensed medical doctor. The Chen’s five children help guide our global enterprise across nearly 50 countries and territories, in partnership with thousands of inspiring Independent Business Owners and franchise store owners. We’re a family and we welcome you to join us.
Board of Directors
WENDY TENG, JD
Board of Directors
Wendy brings her broad and deep expertise in global marketing, brand building, package design, and strategic planning to the Board of Directors. Combining creativity with critical thinking, Wendy provides the insights and know-how needed to guide Sunrider along the path to an ever-brighter future. Wendy earned a Bachelor of Arts in English and biology from the University of California, Los Angeles, and a Juris Doctor from Duke University School of Law.
REUBEN CHEN, MD
Board of Directors
Personifying a holistic approach to health, Dr. Reuben is a board-certified physician specializing in sports medicine and pain management and has extensive training in traditional Chinese medicine. A fitness and nutrition visionary, he’s the creator of the SunFit321 and Fitness Brigade programs, and he plays an active role in the research and development of our groundbreaking products. Dr. Reuben completed specialty training at the University of Minnesota in Physical Medicine & Rehabilitation. He earned a Bachelor of Science in neuroscience from Brigham Young University and a Doctor of Medicine from the University of California, Irvine School of Medicine.
SUNNY BEUTLER, JD
Chief Executive Officer
Multitasking on a global level for over 15 years, Sunny has deftly managed the many moving parts of Sunrider’s international operations—from the logistical complexities of convention management to overseeing Sunrider’s affiliate offices and ABO, aviation, and hotel divisions. She brings her business acumen to bear in her role as CEO, with a mission to strengthen Sunrider’s position as a world leader in health, wellness, and opportunity. Sunny earned a Bachelor of Arts in International Studies and a Juris Doctor from Brigham Young University.
ERIC CHEN
Chief of Global Manufacturing
An organic chemist, Eric oversees the management of the U.S. Manufacturing Plant, including U.S. Food & Drug Administration compliance, product launches, and research and development. Eric works with Sunrider’s team of scientists to stay on the cutting-edge of product innovation while seeking ways to improve operational and production efficiency. Eric earned a Bachelor of Science in Biochemistry from Brigham Young University and is a PhD candidate in organic chemistry at the University of California, Los Angeles.
JONATHAN CHEN
Board of Directors
The leader of pivotal IT projects, including Oracle ERP (Enterprise Resource Planner), POS (Point of Sales), and PLM (Product Lifecycle Management) implementations, Jonathan brings his technological prowess to Sunrider’s board members, advising them on integral aspects of IT. He strives to provide both Sunrider entrepreneurs and employees alike with a more seamless, productive, and enjoyable online experience. Jonathan received his Bachelor of Science in Information Systems and Masters of Information Systems Management from Brigham Young University.
We Inspire People to Live
Healthier, Happier Lives
Since 1982, Sunrider has brought out the best in people around the world. Today, our proven business opportunity empowers Independent Business Owners and Authorized Business Owners to take control of their lives and achieve success, as they define it. We are a growing global family.
Like our people, our products are changing lives, too. We take great care and pride in creating nature’s best herbal formulas that pave a pathway to holistic health and greater energy for you and your family.
HEALTH & WELL-BEING
Herbal supplements and foods to balance your body’s systems, as well as support your active lifestyle, bones and joints, mood, mental clarity, performance and endurance, longevity, weight management, sleep and relaxation, and more.
BEAUTY
Skincare, makeup, body care, and oral care infused with nature’s best ingredients.
HOME
Laundry, kitchen, and cleaning solutions that keep people and the planet safer.
Sunrider around the World
Global diversification keeps the Sunrider business dynamic, relevant, and stable for our Independent Business Owners. It’s part of our success story.
Culture & Hospitality
Nestled inside our world headquarters in the United States, the Chen Art Gallery features the Chen family’s private collection of Chinese art, antiques, and other works of art from around the globe.
The Sunworld Dynasty™ Hotel Group spans three world-class hotels across Beijing, China, and Taipei, Taiwan. The Chen family also owns the landmark SLS Hotel at Beverly Hills, California, and the luxurious St. Ermin’s Hotel in Westminster, London, United Kingdom.
In-house Manufacturing
We make 97% of Sunrider® products in six innovative facilities worldwide. Self-manufacturing puts us in control of every aspect of manufacturing, so we can ensure the integrity, safety, and efficacy of every product.
We Lead by Example
Sunrider has received many prestigious awards since 1982. Here is a highlight of some of those awards
2019
Large Business of the Year Award
Sunrider International
The Torrance Area Chamber of Commerce presented Sunrider with this Large Business of the Year Award at the Chamber’s Impact Awards Celebration, held June 6, 2019. The inscription reads: "In Appreciation of Your Commitment and Dedication to the Torrance Community."
2018
Direct Selling Association Certificate of Good Standing
Sunrider International
This certificate from the Direct Selling Association (DSA) “proudly recognizes Sunrider as a member in good standing for the year 2018” and states: “DSA members endorse and subscribe to the highest standards of customer service and satisfaction as embodied in the DSA Code of Ethics.” The DSA is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers. The DSA’s mission is “To protect, serve and promote the effectiveness of member companies and the independent business people they represent. To ensure that the marketing by member companies of products and/or the direct sales opportunity is conducted with the highest level of business ethics and service to consumers..”
2017
The Most Influential Women in Direct Selling by Direct Selling News
Dr. Oi-Lin Chen
Dr. Oi-Lin Chen, president of Sunrider International, was recognized as one of “The Most Influential Women in Direct Selling” by Direct Selling News. This marks the third time she has received this honor. Dr. Oi-Lin Chen is featured in the cover story of a December 2017 special issue “dedicated to celebrating the 20 most influential women executives of the direct selling segment.”
2016
Lifetime Achievement Award from the Chinese Chamber of Commerce of Los Angeles
Dr. Tei-Fu Chen
Dr. Tei-Fu Chen was presented with this Lifetime Achievement Award from the Chinese Chamber of Commerce Los Angeles, on September 16, 2016. This award recognizes Dr. Chen’s remarkable business accomplishments and long-time support of Los Angeles and the community.
2016
Certificate of Commendation from the AVA
Sunrider Singapore Manufacturing Pte Ltd
Sunrider Singapore Manufacturing Pte Ltd received this Certificate of Commendation from the Agri-Food and Veterinary Authority (AVA) of Singapore for achieving Grade “A” status during the period of 2014 to 2015. Earning AVA Grade “A” License status is based on criteria such as factory cleanliness, factory housekeeping, food hygiene, employee personal hygiene, staff training, and the performance record of the factory. This marks the 16th consecutive year the manufacturing facility has earned this award.
2016
2016 Korea The Best Product Award
Sunrider Korea
Sunrider’s SunBright® SuperClean™ Laundry won an award at the “2016 Korea The Best Product Award,” an event conducted by Hankook Ilbo (a South Korean daily Newspaper). This event recognizes popular products based on their benefits, high quality, and innovative, original formulation
2015
Gold Award and Certificate of Commendation from the AVA
Sunrider Singapore Manufacturing Pte Ltd
Sunrider Singapore Manufacturing Pte Ltd was presented with the Gold Award and a Certificate of Commendation at the 2015 AVA Food Safety Awards Night, held July 30. The Gold Award was earned for achieving Grade ‘A’ status for excellence in food hygiene, sanitation, and processing during the period 2000–2014 (15 consecutive years). The Certificate of Commendation was earned for achieving Grade ‘A’ status during the period of 2013–2014.
Earning AVA Grade ‘A’ License status is based on criteria such as factory cleanliness, factory housekeeping, food hygiene, employee personal hygiene, staff training, and the performance record of the factory.
2014
SMEs Asia Award and Luminary Award
Sunrider Singapore Manufacturing Pte. Ltd.
Dr. Tei-Fu Chen received these two awards on behalf of Sunrider Singapore Manufacturing Pte. Ltd. at an awards event jointly organized by the Trade & Industry Association of Singapore (TIAS) and the Asia Business Journal. The Asia Award serves to recognize Small- and Medium-sized Enterprises (SMEs) in Singapore and Asia that are contributing positively to their local economies. The Luminary Award recognizes select entrepreneurs who not only excel in their respective business sectors but who also carry out notable social responsibilities in their communities.
2014
Outstanding Entrepreneur Certificate and Award from the Kuala Lumpur & Selangor Chinese Chamber of Commerce & Industry
Dr. Tei-Fu Chen
Dr. Tei-Fu Chen was among the prominent figures honored by the Kuala Lumpur & Selangor Chinese Chamber of Commerce & Industry (KLSCCCI), July 14, 2014, for exceptional achievements in the corporate world. The award event also featured the launch of the KLSCCCI’s commemorative book, Special Publication of Outstanding Entrepreneurs, which showcases Dr. Chen and the other honorees.
2013
Golden Prize—the Best Model Brand of Chinese Health Products
Sunrider China
Sunrider China was awarded the Golden Prize given to the company with the Best Model Brand of Chinese Health Products. This accolade was bestowed at the China Fourth National Public Satisfaction Index Survey Press Convention, held in Beijing, China, and acknowledges Sunrider China for being widely recognized by society for creating health products that meet the highest standards of quality
2012
BrandLaureate Award: Best Brands in Healthcare—Beauty & Wellness
Sunrider International
Sunrider was selected as the winner of the BrandLaureate Award 2011–2012 for Corporate Branding—Best Brands in Healthcare—Beauty & Wellness at an awards event organized by the Asia Pacific Brands Foundation (APBF). The award serves to “honor brand excellence amongst the best of brands in Malaysia and the world.”
2011
Best Company Chosen by Women Award
Sunrider International
Sunrider received this award in the category of “Health Food & Natural Cosmetics,” on October 28, at a ceremony held in Seoul, Korea. The event was hosted by Women’s Newspaper and sponsored by prominent government agencies and organizations. This special recognition is awarded annually to companies that dedicate themselves to improving the lives of women through providing products tailored for women and for contributions benefitting the environment, culture, and public welfare.
2011
DSN Global 100
Sunrider International
Sunrider was recognized in the June 2011 issue of Direct Selling News as a “DSN Global 100” direct selling company for the year 2010. This distinction signifies that Sunrider is one of the “top direct selling companies in the world.”
The publisher of Direct Selling News, a magazine that offers content on topics that shape the dynamics of the industry, stated, “The DSA Global 100 are models for what can be achieved through direct selling as a channel of distribution.”
2010
BrandLaureate Award 2010–2011
Sunrider Malaysia
Sunrider was selected as the winner of the “BrandLaureate Award 2010–2011 for Product Branding Best Brands in Manufacturing—Premier Herbal Products.” The award presentation took place on March 23, 2011, in Kuala Lumpur. Organized by the Asia Pacific Brands Foundation, the event recognizes the best brands from multinational companies, large corporations, and public-listed and government-linked companies in Malaysia and the world.
2010
2010 Asian Entrepreneur of the Year Overall Winner Award
Dr. Tei-Fu Chen
Dr. Chen was chosen as the recipient of the 2010 Overall Winner of the Asian Entrepreneur of the Year Award. He earned this honor for being “an outstanding corporate citizen in the Asian American and Pacific Islander small business community and for serving as a role model to aspiring Asian American and Pacific Islander entrepreneurs.” The awards event was hosted and sponsored by Asian Enterprise Magazine.
2010
Malaysian Retailer Chains Association Achiever Award
Sunrider Malaysia
Sunrider Malaysia received the coveted MRCA Achiever Award at the Malaysian Retailer Chains Association (MRCA) 18th Anniversary and Awards Banquet, held October 29, 2010. The event recognized entrepreneurs and companies for excellence and contributions to the advancement of the retail chain industry in Malaysia.
2009
Dr. Chen Named a Hero of Philanthropy by Forbes
Dr. Tei-Fu Chen
Dr. Chen was listed in Forbes Asia magazine (March 2009) with the distinction of being one of the world’s “48 Heroes of Philanthropy.” A special report in this issue recognizes Dr. Chen’s global philanthropic achievements that span over a decade. The report lists 48 philanthropists in 12 countries and highlights that Dr. Chen has donated millions of dollars in cash and in-kind contributions over the past decade. The wide scope of Dr. Chen’s contributions are detailed, including support of programs benefiting education, the environment, sports, the arts, disaster relief, and health.
2008
2008 Israeli Olympic Team Sponsor
Sunrider Israel
Sunrider Israel will be the exclusive Food Supplement Company sponsoring the Israeli Olympic Team for the Beijing 2008 Olympic Games. Sunrider will provide the Israeli Olympic athletes with the best food supplements, vitamins, and minerals in the world, as they pursue their gold medal dreams. Sunrider received a certificate from the Israeli Olympic Committee allowing Sunrider to use the emblem of the Israeli Olympic Committee, featuring the famous 5-rings symbol, on all Sunrider papers, documents, and product labels. In addition, Sunrider representatives will participate in the events planned by the Israeli Olympic Committee, in and outside of Israel, from now until the end of 2008. All official documents of the Israeli Olympic Committee will also carry the Sunrider logo, which will be exhibited during various events organized by the Committee.
2008
2008 Business of the Year Award
Sunrider International
This annual award was presented to Sunrider International by the Harbor City/Harbor Gateway Chamber of Commerce for Sunrider’s investment in the City of Los Angeles and community support.
2007
Professional Enterprise and Significance in Product Positioning Awards
Sunrider Singapore
Sunrider Singapore was awarded the Professional Enterprise Award (Prestige Category) and was a Special Award Winner in the category for “Significance in Product Positioning” at the inaugural Professional Enterprise Award Gala Dinner & Award Presentation Ceremony, held on November 22, 2007.
The Professional Enterprise Award was launched in 2007 by the Asian Management Association (AMA) and Certified Consultant Academy (CCA) of Singapore and recognizes enterprises that display excellence in key areas of organizational development, namely:
- Strategy and leadership
- Marketing management and strategies
- Human resource development
- Operations and execution capabilities
- Financial management
2005
AVA Bronze Award
Sunrider Singapore
Sunrider Singapore Manufacturing Facility received a Bronze Award from AVA (Agri-Food - Veterinary Authority of Singapore) for having received the Grade "A" Certificate for five consecutive years, from 2000 – 2004. The Bronze Award is a new award that AVA has introduced to showcase companies that have consistently maintained high standards of food safety. The "A" grading is awarded based on meeting specific criteria, including the cleanliness and housekeeping of the factory, hygiene of food and personnel, staff training, and the performance record of the factory.
2002
IFANCA Industry Award – Halal Company of the Decade
Sunrider International
The Islamic Food and Nutrition Council of America (IFANCA) honored Sunrider International with a "Company of the Decade" award for providing outstanding service to Muslim consumers of Halal foods and products, worldwide
1996
New York City National Community Kosher Award
Sunrider International
Sunrider International was presented with the New York City National Community Kosher Award by the National Council of Young Israel in 1996
1988
Outstanding Corporate Award
Sunrider International
Sunrider International received the Outstanding Corporate Award from the Multi-Level Marketing International Association.
Sunrider India Private Limited
Regd. Office - Plot No 495, Udyog Vihar Phase III, Gurgaon - 122016 (Haryana)
Tel: (+91) 124 4005069 | CIN - U51909HR2004PTC35289
